Jeanine O’Neill Blackwell 

October 7 1966 to November 18 2021

Our dear friend and amazing business partner, co-owner and Director of 4MAT 4Business, Jeanine O’Neil Blackwell has passed. 

She died after a year-long fight with breast cancer on November 18th of last year. Everyone at About Learning is deeply saddened.  If you want to make a post to her Tribute wall, we invite you to do so to share any special memories. 

We have been working with Jeanine since for over 20 years. Dr. McCarthy, the creator of 4MAT first met Jeanine at a conference for Neill Corporation in Louisiana. That it where their friendship began and it has lasted and deepened over many years since then.

Over many years, Dr McCarthy worked together with Jeanine on ideas and possibilities, travelled together, consulted, co-authored, created new approaches to how people learn and wrote a book together. She then went on to write the book Engage, describing 4MAT through the lens of the Corporate Trainer. 

In her role as Director of 4MAT 4Business Jeanine trained thousands of corporate trainers and HR Professionals in the use of the 4MAT Model of Teaching and Learning. Jeanine was instrumental in helping Corporate Learning Professionals implement 4MAT over the years, including American Family Insurance, Merck, Eli Lilly, Blue Cross and Blue Shield and Aveda Corporation. 

Her death is a terrible loss, personally and professionally. We will find it difficult not to pick up the phone when we are debating a new idea to try it out with her amazing creativity.  Everyone at About Learning is deeply saddened by her death. 

Her spirit, her heart and her wonderful laugh will be with us always.  We mourn her passing. She enlightened our lives.

In honor of Jeanine, About Learning will be donating a percent of our Corporate Training Sales and Profits to the CancerCare network. CancerCare for Kids is a program that provides for free, professional support services or parents children and adolescents affected by Cancer as well as information about helping children understand cancer.

The About Learning Staff

Special Note: If you are a 4MAT 4Business account and require assistance, please email Michael McCarthy or Courtney Kane. 

Or call the About Learning office at (800) 822-4MAT for Training or Technical Support.