A Better Way to Teach. A Better Way to Learn. 

Design teaching so that everyone learns. Bring learning to life with the definitive framework for dynamic instructional design. 

Trained in 4MAT

Learners Impacted

Years of Experience

Train smarter.

Designed for how the brain learns.

40+ years of research · 50+ countries · Trusted by
Grundfos, Aveda, CCL
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TEACH like a Master

Boost your confidence, master the field, become a certified professional

LEAD like a Pro

Harness the power of the learning mind to transform your team and reach high performance

Bring LEARNING to Life!

Let the blueprint for learning empower your personal growth and development

Breathe LIFE into Work!

Find strength in diversity and experience the power of collaboration

Why 4MAT?

  • WHAT IF? EVALUATING, ADAPTING AND INNOVATING. Encouraging innovative approaches. Evaluating and refining performance. Adapting and adjusting. Evaluating personal and organizational impact. 
  • HOW? TESTING, EXPERIMENTING AND PROBLEM-SOLVING. Experimenting and problem-solving, Putting learning to use. Prototyping and refining. Implementing and re-focusing. 
  • WHY? CREATING PERSONAL MEANING. Partnering and collaborating. Sharing and discussion. Exploring personal viewpoints. Facilitating interactions. Creating personal connections.
  • WHAT? CLARIFYING AND INFORMING. Establishing key concepts. Exploring key ideas. Planning and organizing. Clarifying key information and details. Basing decisions on valid, reliable data. 

Who is Dr. Bernice McCarthy?

The 4MAT model was created in 1979 by Dr. Bernice McCarthy, an award winning teacher with 25 years classroom experience. Her goal was to create a simple and effective model for teachers that would help them reach out to more students more often.

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How can we help you?

K12 & Higher Education Solutions

How do I get all my students to pay attention in class?
How can I make my lessons fun and engaging?

How can I bring about real transformation in my students?
How do I design my courses to meet learning standards?
How do I know if I'm a good teacher?
How do can I support my teachers as a leader?

Corporate & Workplace Solutions

How do I help my coworkers think more deeply about their strengths and weaknesses?
How can I build a cohesive team that respects diversity?
How can I design professional development courses that result in measurable results?
How do I structure my presentation to engage everyone? 

Success Stories

Aveda

Using 4MAT to Create a Point of Difference Through Engaging Education Experiences

Center for Creative Leadership

Using 4MAT to Position "Design as a Strategic Advantage"

Grundfos Pumps

Using 4MAT to Build Sales Competency

Holland America Line

Using 4MAT to Engage a Diverse Audience
"I love this course! I’ve known about 4MAT for a while, but now I feel like I’m finally beginning to understand it on a deeper level. Dr. McCarthy’s lectures are brilliant—her explanations and examples are clear and engaging.
I truly appreciate is the flexibility to learn at my own pace, without feeling rushed. I also look forward to Dr. McCarthy’s feedback. Her thoughtful responses is very motivating and makes the learning experience feel human and connected."
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summer jeongin park
Entrepreneur and Educator

Transforming Together

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